Media / Digital Media

Social Media Manager

Social media managers deal with the communication between an organisation and it's customers or clients through social media.

  • Entry-level education

    VET qualification

  • Job outlook

    1 2 3 4 5

What does a Social Media Manager do?

Social media managers deal with the communication between an organisation and it's customers or clients through social media.


Work activities

As a social media manager, you would:

  • promote and manage a company's social media presence
  • update social media sites on a regular basis
  • create blogs, posts, photos comments or other content that will appeal to your target audience
  • use web tracking tools to monitor the number and type of users of your social media
  • use search engine optimisation tools to analyse data and drive users to your sites
  • respond to comments or social media posts
  • take part in conferences and group chat that is relevant to your industry or company
  • instruct staff or clients on appropriate use of social media
  • develop plans for increasing social media exposure
  • use social media tools to manage multiple sites
  • create social media strategies and policies.

Key skills and interests

To become a social media manager, you would need:

  • great communication skills
  • to be sociable and approachable
  • a knowledge of marketing and social media trends
  • to be able to create and write effective online content
  • accuracy and an eye for detail
  • good organisation and time management skills
  • experience with graphic design and digital editing software
  • multi-tasking skills.

Working hours and conditions

Working Hours

As a social media manager you would work a standard number of hours per week, but this may include evenings and weekends depending on what social media you are monitoring.


Where you work would depend upon your role. You may work from an office or home office. You may visit clients at their organisations or you could be in an internal role within a business.


How to become an Social Media Manager?

Entry Level Education

To become a social media manager, you would usually have to a VET qualification in marketing, advertising or communications.

Your employment prospects may be improved if you have a degree in journalism, marketing, digital marketing, communications or commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.

Graduates of marketing degrees may be eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.


Job outlook

  • 1 2 3 4 5

Employment of social media managers is projected to grow faster than the average for all occupations.

Advertising, promotions, and marketing will continue to be essential for organisations as they seek to maintain and expand their share of the market. Increasingly, more marketing is focussing on online channels, from websites to all forms of mobile and social media. This will continue to create excellent opportunities for social media managers.


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